REI Co-op finds younger, more diverse, spontaneous campers turning to the co-op to outfit their mid-sized SUV vehicles for adventure trips

Outdoor adventurer “Miranda in the Wild” kicks off nationwide road trip to demonstrate the trend SEATTLE, July 12, 2022 /PRNewswire/ — As campsite reservations continue to fill quickly due to more people going camping for the first time. REI has noted shifts in camp product purchases…